New Product Innovation - NPI Coaching
New Products and Services are the lifeblood for the future of Corporations.
Leadership for innovation looks at how you can encourage new ideas, and then create the teamwork within the organisation necessary to translate that into new or improved products or services.
Creative Leadership is a unique kind of leadership that encourages, stimulates and guides the process of innovation from beginning to end. The challenge of innovation is largely the challenge of leading creative people
It is crucial that we examine all possible avenues to inspire your team to create the type of products and services that are the foundations for success, both now and in the future.
If the process is taken through a strategic procedure, this would set your organisation apart from your competitors and give you leverage and a competitive edge in the market place.
The whole process of commercialising a new development is not like a relay race – in which the R&D complete their lap and passes the baton to production people, who in turn run their lap and pass the baton to the marketing and sales force for the final leg of the race. Ideally, there is communication among all functions at every step. They often form what is called a ‘business development unit’ to exploit the new product or business concept. This team may transcend the existing organisation structure and be loosely formed a matrix system.
Positive Strategic Thinking and Questions to Ask
A corporate strategy should answer the following questions:
- What Business are we in?
- Where are we now?
- Where do we want to be in three to five years’ time?
- Where might we be in 10 years time?
- What are our strengths & weaknesses?
- Have we resources to implement our strategic plan?
- What might be the main threats from our competitors?
- Have we capability for dealing with the unexpected or the unknown?
How are these three critical questions on a new product/service addressed by the organisation:
- Is it needed?
- It is practical.
- Is it commercially viable?
Quantum Point NPI Coaching
NPI Coaching unfolds the fact that Companies like any living organism, must become learning organisations that change and adapt to suit their changing environment
If you don’t practise the change management that looks after the future, the future will not look after you.
As Bill Gates says, “The tendency for such companies to fail to innovate is just that tendency. If you’re too focussed on your current business, its’ hard to look ahead”.
NPI Coaching examines the following components in the organisation.
After arriving with clarity and definition in these areas, the Quantum Point Coach then introduces new and effective changes within the systems and the teams.
- the conditions for successful innovation
- the characteristics of an innovative organisation
- organising for team creativity
- how to motivate creative people
- how to build on the ideas of others
- how to provide the necessary leadership if creativity is to flourish
- becoming a creative leader and a creative team member
- overcoming resistance to change
Applying Emotional Intelligence EQi in NPI Coaching
The NPI coach works closely with the key members of the business development team utilising the Quantum NPI Process to explore and narrow down the strategic components to move forward.
EQi and the Quantum Key assessments tools are incorporated and utilised in the NPI Coaching process.
Team Creativity
NPI Coaching is new, powerful and effective way to overcome obstacles and develop a New Product Matrix within the organisation to practise Team Creativity.
Of course, all organisations are teams – or at least they are potentially so. The effective production and marketing of goods or services today – delivery on time, at the required quality and at a competitive price – call for high-performance teamwork. However, to improve those existing products and to develop new products and services requires a different order of teamwork – team creativity.
Team Creativity is an integral part of the NPI process. It requires the efforts, contributions and coordination of the team if an idea is to be brought successfully to the marketplace.
Looking at the organisation as a whole, the team creativity principle stresses that everyone has a contribution to make in the innovative process.
Team Creativity encourages the ‘harvesting of ideas’, a systematic way on problem solving and a cohesive and dedicated approach to achieve the objectives, goals and speed to market process.
Sustainable Growth Strategy
The two components of Sustainable Growth Strategy are examined during the NPI Coaching process.
Sustainable business growth strategy is a practical approach to achieve top line growth and bottom line results. The two main sources of sustainable competitive advantage are:
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Continuous Improvement Culture – continuous effort to improve organisational climate and productivity of the core business in response to continuous change in the market place.
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Durable Corporate Venture Strategy – internal investments in innovation and new product/service development, new business creation, and external venture investing in technologies and emerging markets whilst identifying other market and new segment opportunities.
SMART INNOVATION with NPI Coaching
S Specific
M Measurable
A Achievement Orientated
R Realistic & Rapid
T Time & Technology Driven
SMART Innovation examines
- What are the present and changing customer needs
- Are customer expectations being met
- Are we observing and listening to customers
- What solutions are needed to meet all these needs
SMART INNOVATION as a KEY SUCCESS
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