Strategic Marketing

Your organization operates in a dynamic marketplace—competition, consumers, technology, and market forces redefine your industry every day. Staying competitive means continuously adjusting and adapting your approach to meet changing needs and expectations.

Strategic Marketing Management provides a comprehensive examination of all major components of marketing strategy and their integration. Executives can enhance their company’s profitability and marketplace position.

Program Overview

The first component of the Strategic Marketing coaching program examines the elements of marketing strategy and the 4P’s, such as a market-focused culture, customer and competitor analysis, value delivery, channel design, pricing, relationship management, brand management, and marketing communication.

In the second stage of the coaching program, it integrates these core elements to create a cohesive marketing strategy within the context of an effective overall business strategy.

Key Takeaways

In-depth knowlede of competitive dynamics and how to integrate marketing strategy into the overall business strategy
Frameworks for analyzing customer preferences and enhancing customer relationships
Building and managing brand equity with effective market communication

Executing Strategic Change in Dynamic Environments

In today's rapidly changing business environment, senior executives must be able to execute strategic action quickly. Yet behind every strategic goal lies an intricate web of complications and challenges. Leaders who recognize the need for strategic change must determine whether a particular approach is likely to be successful, and then are faced with the task of implementing the change to its conclusion.

With coaching, this program connects senior leaders to learn and adopt the art and science of executing strategic change.

Executing Strategic Change provides business leaders with powerful frameworks and tools to translate a stated strategy into organizational action. It is unique in its approach since the managers together with the coach, work with the direct reporting team to discuss and analyze their strategic change initiatives. In the process, the working group perform a thorough analysis of their specific change goals and context, presenting their situations and receiving candid feedback and advice in the process.

Group size is limited to maximize interaction between the senior manager and direct reports. The senior manager with the coach conducts a post-analysis follow-up, which will continue to evaluate the change implementation process.

Key Takeaways

Comprehensive framework and powerful insights for strategic thinking and strategic action
Leadership skills and expertise to effect strategic change with speed and precision
Tools to initiate and execute changes required to address key strategic challenges

Customer-Focused Innovation

The processes organizations use to pursue innovation can actually erode their capability to innovate. Systems built on stages and reviews simply bureaucratize the process and deflect attention from the user-experience. Then, by limiting responsibility for innovation to a specific department, these organizations actually underutilize the creative capabilities of other employees.
Ideally, Companies must create a culture of innovation that harnesses the creativity of its customers, users, and employees as a cohesive approach.

Customer-Focused Innovation takes a hands-on approach to eliminating the red tape that impedes innovation. The team learn strategic frameworks to better understand customer experiences, develop deeper customer insights, and diffuse customer learning throughout the organization.

With this approach, it provides cutting edge insights on the sources of customer satisfaction and brand personality.

Together with the coach, the senior manager and direct team reports discuss strategies for reducing the knowing-doing gap and building a customer-centric culture and a customer-focussed innovation approach. The exercises that involve developing innovations to enhance user experiences in the B2C and B2B domains.

Key Takeaways

Strategies to reduce bureaucratic processes and create an ambidextrous culture to support innovation
Knowledge and skills to observe and understand the needs of users and customers, develop fast experiments and prototypes with users, and develop prediction markets
Deeper understanding of brand personality and why good brands go bad